MOT landing page

2024

MOT is a Mongolian financial group with four divisions. I built the brand for all four and the landing page for one: MOT Forex, a retail broker whose entire pitch is spreads, leverage and how fast an order fills. A year later I took another division to market as iTrader.

Role
Brand identity and landing page design
Client
MOT, Ulaanbaatar. MOT Forex LLC is licensed in Mongolia, register 6960332
Product
A retail forex and CFD broker
Scope
Master brand, four division lockups, palette, icon set, the landing page on desktop and mobile
Year
2024
Website
See MOT live at motcapital.com

One mark, four businesses

I drew the mark as a circle cut by a vertical bar with a notch above and below it. Read one way it is a candlestick, the most legible object in this industry. Read the other way it is a pair of brackets holding an empty middle, and I wanted both readings available.

The MOT logo system. The wordmark with its circular mark shown on white, orange, light grey and black, and below it the mark on its own across the same four backgrounds.
Wordmark and standalone mark, cleared on all four surfaces.

I held it to three colours.

MOT Orange#FF6700 · PANTONE 3564C
Black#14151A · wordmark and surface
White#FFFFFF · the page

I specified the orange as a Pantone as well as a hex, because I knew this brand would end up on cards, banners and sponsored shirts and not only on screens. A brand that only renders needs a hex. This one needed an ink.

Four division lockups. In each, the circular mark sits beside MOT in heavy black letters, followed by the division name in orange: Forex, Academy, Funds and Broker.
Forex, Academy, Funds, Broker. Each is MOT before it is itself.

All four divisions share the mark. I kept the name at the same weight and the same black in every lockup and let only the division change, in orange. That is an endorsed system rather than a house of brands, and I chose it because the parent is the thing carrying the licence and the trust, so each division should read as MOT first.

Under that I built a secondary palette of eight and drew sixteen icons in two treatments: two-tone on dark, and a single weight reversed out of the orange.

Off-white#F5F2F0
Taupe#E8D8CF
Yellow#FAC012
Green#38B814
Blue grey#C7CED4
Crimson#F20531
Navy#0D0D3F
Ink#14151A
Sixteen line icons shown twice. On a near-black background they are drawn in white with orange accents. On an orange background the same sixteen are drawn in white alone. Subjects include a user, a call, a shield with a tick, a cart, a piggy bank, a secured card, a monitor with a chart, settings, a handshake, a rocket, a money bag, rising bars, gold bars, a pie chart, a hand holding a coin and a line chart.
Sixteen icons, two treatments. The orange accent drops when the background takes it.

Trade the way you want

The MOT Forex home page. A dark hero with a promotional pill offering a deposit bonus, the headline trade the way you want, a line about no hidden fees, register and sign in buttons, and a glass rendering of the circular mark in amber. Below the fold a pale bar names four claims: a hundred thousand active traders, a regulatory licence, round the clock support and insured funds.
Headline, then four reasons to believe it, before anything else.

I led with Trade the way you want, and put the thing the customer is actually shopping for directly under it: no hidden fees, spreads, markups or commissions. The mark comes back as a piece of amber glass, and I kept that as the only decorative moment on the page.

Directly under the hero, before any feature, I put a bar of four claims. A hundred thousand active traders, a regulatory licence, support around the clock, insured funds. For a broker in a small market I wanted to answer the question the visitor arrived with, which is not what does it cost but who are you.

The desktop page and the phone page side by side, showing the same hero, the same four-claim bar and the same six feature cards, with the cards stacking to one column and the trust bar becoming a vertical list on the phone.
Drawn as a pair. The four claims become a list rather than shrinking into a row.

Numbers that move while you read

A section headed lowest spread and commission charges. Tabs read popular, FX, metals and energy, indices and crypto. A table lists EURUSD, XAUUSD, NAS100 and BTCUSD with their spread, bid and ask, and an orange trade link on every row.
EURUSD at 0.10, gold at 0.19, the Nasdaq at 1.00, bitcoin at 30.00.

This is a marketing page publishing live prices. I set spread, bid and ask for four instruments, with tabs across the asset classes and a Trade link on every row.

That changed what the section had to be. A brochure can set numbers as pictures. I could not, because these numbers move every second and a stale bid on a broker’s home page is worse than no bid at all. So I set the figures in tabular numerals, sized the columns to hold when a price gains a digit, and ended every row in an action, which turns the section from a claim about cheapness into somewhere you can act on it.

Three accounts, one deposit

Three account cards headed Swap Free, Pro and Standart. The middle one is raised, outlined in orange and tagged most popular, and carries an orange register button. Each lists minimum deposit, spread, commission, maximum leverage and instruments.
Five of the seven rows are identical across all three cards.

Swap Free, Pro, Standart. Every one takes $50 to open, every one runs at 1:1000, every one works on MT5, cTrader and DxTrade. Only two rows move. Swap Free is 0.4 pips and no commission, Pro is 0.0 pips and $3.50 a side, Standart is 0.15 pips and no commission.

So I decided the cards’ job was not to describe three products. It was to make one trade-off findable: a tighter spread you pay a commission for, against a wider spread you do not.

Three cards that agree on five rows out of seven are telling you which two rows to read.

I lifted Pro, outlined it in the brand orange, tagged it Most Popular and gave it the only filled button of the three, so the layout does the recommending and the copy does not have to. I kept the other rows repeating identically down all three cards on purpose. That repetition is what makes the two differing rows visible at all.

84.01%

The footer carries the part I had to design without anyone expecting me to enjoy it. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage, and 84.01% of retail investor accounts lose money trading them. MOT Forex does not serve residents of the United States, Iran, North Korea and others. The company holds a Mongolian licence under register number 6960332 and complies with PCI DSS.

I met that same 84.01% again a year later on iTrader, because it is the same requirement and the same group, and designing around it twice taught me the same thing both times. The page has to sell and disclose inside one scroll, and I stopped treating the disclosure as something to minimise. It is what makes the hundred thousand traders and the regulatory licence at the top believable.

What happened next

In 2024 MOT Funds was one of four lockups on my brand sheet. By 2025 I had given it its own name, its own electric green and its own site, and it went to market as iTrader.

I did not let the orange disappear in the move. iTrader’s secondary palette carries a swatch I named Orange MOT at exactly #FF6700, so the parent keeps a defined place inside the child’s system rather than turning up unannounced.

The three account cards did not survive, and I did not try to save them. A broker sells three accounts that differ on one axis. A prop firm sells an account type, a stage count and a size, which multiply into twenty-eight different rulebooks, and three cards cannot hold that. I replaced them with a configurator with three dials, which is the same problem one year and one order of magnitude later.